The Home Depot, Lowe's & Other Major Retailers
Dreamline
Bootz Packaging Refresh
Art Direction
Packaging Design
Print Production
Proactively transitioning into a new industry over the past four months has been a massive catalyst for professional growth—and this project is the standout highlight. I completely revamped the packaging for the highest-selling bathtubs, showers, and shower bases in the U.S. This comprehensive overhaul included 22 bespoke designs for the Bootz brand, now featured in over 1,300 Home Depot locations. By modernizing an outdated system through rigorous text hierarchy, optimized benefit callouts, and a custom 90th Anniversary stamp in black and gold, this redesign brings a fresh, contemporary standard to a legacy brand's retail execution.
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When designing these packaging structures, a primary focus was navigating the strict technical limitations of jumbo-flexo printers. By meticulously accounting for score lines, roller constraints, and hidden areas, we built these brand-new packages entirely from scratch in InDesign. Every design element was manually placed without the use of AI. However, to showcase the final product in its natural habitat, we fed our original assets into Claude to generate this in-store visual mockup. Ultimately, the new design is refreshing and concise, offering an intuitive and highly consumer-centric experience.
My role as a Senior Retail Designer is to champion the consumer while maintaining strict brand integrity across all visual touchpoints. My portfolio demonstrates a proven track record of quickly absorbing brand ecosystems and translating them into high-quality execution, regardless of the environment. I bring immediate strategic value and creative agility to any company across design, print, packaging, visual merchandising, and wider brand communications.
The Home Depot
Dreamline
Product Launch Review
Art Direction
Print Production
One of my latest projects, I spearheaded the Art Direction and Print Production for this display living in +1300 The Home Depot locations. Highlighting 6 hero skus, over 60 pieces of art were created for this including channel cards, backer cards, vinyl decals, aisle violators, and beam post cards. Prior to release to merchant locations, this structure was approved by major The Home Depot stakeholders, going through rigorous guideline audits and multiple rounds of design ideation ensuring Dreamline's upcoming release aligned with The Home Depot VM guidelines.
Intended to display Dreamline's top of the line products for the upcoming Fall 26' season, this display was carefully executed to ensure that each individual asset met or exceeded print standards. Keeping hidden areas in mind backer cards were centered and ample bleed was given so that no part of these hero SKUs would be hidden or cut by mistake. Vinyl decals were created using high definition .PNG files from bespoke icon illustrations created individually.
As the Senior Retail Designer, I fully immerse myself in each brand's vision to master their unique visual language. Fully leading the art direction for this display, I produced accurate mechanical art files that printed successfuly, were visually impactful, resonated with C-suite stakeholders, and precisely aligned with the brand's identity.
Nordstrom
Bobbi Brown Sonos Collection
Graphic Production
Print Production
A recent addition to my workflows, I now spearhead the Art Production and Print Production for this state-of-the-art permanent display in 150+ Nordstrom locations in the United States. I manage the design and mechanical creation of production-ready art files, lead cross-functional collaboration, and ensure clear print vendor communications.
The structure is composed of modular artwork tiles placed within 30+ steel frame shelves. Sitting on product-shape specific vac-form bases, machine-cut acrylic templates trap tile graphics in place allowing for eye-catching display, clear product navigation, and ease of update.
As a leading production designer, I fully immerse myself in the brand's vision to master its unique visual language. Working closely with the North American Creative Director, I produce regionally accurate mechanical art files that are visually impactful and precisely aligned with the brand's message, tone, and identity.
Ulta
M·A·C
Herald Square
Graphic Production
Print Production
Since 2023, I led the graphic production for this one-of-a-kind Ulta Flagship double gondola structure, managing over 300 individual pieces of merchandising art. From mechanical development to final print release, I ensured every element from SKU placement to color matching met M·A·C’s rigorous brand standards. This is a living, breathing fixture that I constantly updated and refreshed to maintain a premium consumer experience.
I spearheaded the end-to-end production of every graphic element within this custom Ulta structure. My role involved translating Global Creative concepts into meticulous, print-ready mechanicals. By maintaining constant communication with the North America and Global Creative teams and print vendors, I personally oversaw the QA, color-matching, and direct release of every single asset visible on these shelves.
Leading the mechanical artwork development for this flagship project, I focused on technical excellence and brand consistency. I managed the layout of imagery, copy, and complex product locators (comm-bands) while enforcing strict industry standards for color output. My process ensured a seamless transition from concept to execution for all printed media at this location, stewarding the M·A·C identity through to final installation.
Nordstrom
M·A·C
Columbus Circle
Graphic Production
Print Production
Another one of my major projects, this Nordstrom format exists in 150+ doors nation wide, its exclusive format and layout includes a gondola, back-wall graphics, and lightboxes of varied sizing. This structure contains nearly 150 pieces of individually designed graphics, along with a 16 ft. tall fabric graphic.
Garami™ LLC 2026