The Garami Design Co.
4074 Coffee
Bold Roast Collection
Art Direction
Illustration
Branding
Developed for a private client, this branding identity is anchored by the numbers 40 and 74. Displayed boldly across all touchpoints, the name pays homage to the latitude and longitude coordinates of New York City—the birthplace of the brand.
The visual identity relies on a sophisticated contrast between a muted, earthy green and a soft mauve pastel. This deliberate color palette, paired with refined typography, creates a memorable aesthetic that invites exploration while remaining authentic to the organic nature of the product.
The project scope extended beyond packaging to encompass a comprehensive branding system. By developing custom botanical illustrations, iconography, patterns, and overarching brand guidelines, the final result is a bespoke visual language that scales seamlessly from coffee bags to retail signage and delivery fleets.
The Garami Design Co.
"Mentacles"
Streetwear Collection
Art Direction
Illustration
Branding
A little weird, a lot of character. Part of the "Moche" universe the "Mentacles" tee brings original, hand-drawn illustration to an everyday essential. Designed from the ground up to stand out, it is a wearable piece of art that refuses to blend in.
Blurring the line between traditional illustration and modern apparel, the Mentacles design originated as a raw, hand-crafted concept before being digitized for garment production. This piece anchors the Garami Design Co. capsule, showcasing the complete design lifecycle—from the initial sketch on paper to a fully realized, consumer-ready product.
Digitized directly from raw ink and marker renderings, the final apparel graphics are carefully refined to ensure they meet modern print-production standards without losing their original, handcrafted soul.
Bringing the raw, grappling-inspired energy of the original concept to life, the final "Mentacles" heavyweight tee balances crisp digital production with unapologetic graphic placement.
